Petite Keep Unlocks an “Heirloom-Worthy” Channel with PostPilot
Background
Petite Keep, the custom trunk maker that (deservedly) got an incredible tri-shark deal on Shark Tank—Mark Cuban, Barbara Corcoran, and Jamie Kern Lima—came to PostPilot “looking for ways to scale while maintaining an emotional connection to [their] customers.”
Since becoming a PostPilot customer in 2023, Petite Keep has done just that—they’ve grown as a brand and expanded their direct mail program.
More personalization and more connection with more customers.
At scale.
“PostPilot gave us a way to extend our brand experience beyond digital. It’s a physical way for people to interact with our brand that feels as thoughtful and heirloom-worthy as our Trunks. We were also interested in building deeper relationships with VIP customers and increasing LTV.” —Taylor LaMay, Sr. CRM + Lifecycle Marketing Manager @ Petite Keep
Direct Mail Tactics + Results
“We’re excited to integrate direct mail more deeply into our loyalty and post-purchase journeys. As we scale, we’re also exploring more campaign-driven mailers that tie into product launches and key brand moments. Plus, direct mail is playing a pivotal role in becoming an acquisition channel for us!” —Taylor
Sending Holiday CardalogsTM to Gift Buyers: 15x+ ROAS
The tactic: Stretching out your holiday offers in a trifold. Because sometimes, you need a little more room than a postcard to…
- Show off more products/use cases
- Add more social proof/reviews
- Include some brand backstory
These were sent to past buyers and drove a crazy-high ROI even without a discount code—the mailer just looked that good.
The Cardalog:
Automated VIP Winbacks: 7.31x iROAS (incremental ROAS)
The tactic: Dynamically sending postcards to VIPs who haven’t purchased after a certain period of time (based on their expected time between orders data).
It’s a standby direct mail tactic for a reason. It works ridiculously well.
The 6x9 postcard:
Extending welcome flow (and driving first purchases): 4.33 iROAS
The tactic: Slapping a postcard onto the end of their Klaviyo welcome flow using using MailMatchTM. No address, no problem—MailMatch lets brands send direct mail to email/SMS subscribers who haven’t purchased yet. Brands that add postcards to extend their welcome flows tend to see super strong incremental results (like Petite Keep).
The 6x9 postcard:
Promoting Collaborations: 10x+ ROAS
“Collabs are a big part of our marketing strategy. So, having the Samantha Varvel and Peter Rabbit cards coming in a tangible way with a postcard is really nice. Especially because it brings high value customers back when they maybe haven't thought about Petite Keep in a while—and the ROAS has been incredible.” —Lydia Dixon, Sr. Director of Growth Marketing
The tactic: Showing off collaboration products via direct mail.
Collaborations are always promoted via socials, via email and SMS—as they should be—but showing them off via an oversized postcard physically guarantees that your customers will take more time to look at your partnership and your fantastic new products.
6x9 postcard #1 (Peter Rabbit collab):
6x9 postcard #2 (Samantha Varvel collab):
Handwritten thank-you notes to customers: 11.1x ROAS
The tactic: Sending automated handwritten cards to customers post-purchase.
Handwritten notes sent by a founder perform exceptionally well—they offer a personal touch and an opportunity for deeper connection beyond a standard postcard.
After all, when’s the last time you received a thank-you note from anyone, let alone a DTC brand?
The 6x9 postcard:
“We’ve absolutely loved working with the PostPilot team! They feel like an extension of our brand and we can count on them to deploy campaigns and automations quickly and efficiently.”