Red Land Cotton's Direct Mail Success Story

Case Study TLDR

Red Land Cotton came to PostPilot in early 2024, facing lower email open rates and more expensive SMS. The team was looking for another reliable retargeting and retention channel.

PostPilot delivered.

Tactical Highlights + Results

"The PostPilot team's been incredibly helpful along the way, in terms of guidance around best practices and what they've seen success with." -Liam Veregin, Aplo Group co-Founder + Red Land Cotton agency partner

Automated Welcome Postcard (9x ROAS)

The Tactic: Red Land Cotton sends an automated postcard to add another layer to their welcome flow and drive net-new revenue. It's driven a 9x ROAS.

The Postcard:

Welcome Postcard sent by Red Land Cotton that says "Grown Here. Made Here. Since Red Land Cotton began in 2016, it's been our dream to bring together a community of patriotic Americans dedicated to reviving the textile industry in the USA. We know that by creating this revival, we're increasing economic prosperity in mill towns across the nation, creating a sustainable supply chain, and crafting products you can enjoy for years to come."

Deep Winbacks over BFCM (13.5x ROAS)

The Tactic: Last BFCM, Red Land Cotton sent postcards targeting 10 RFM segments (e.g., "last ordered 180-365 days ago, purchased 2 times"). All these campaigns drove at least a 9.8x ROAS, but we wanted to call out one in particular that targeted customers who last purchased over 950 days ago, and the campaign drove an incredible 13.5x ROAS.

The Postcard:

Postcard from Red Land Cotton that says "Don't Miss Out: Black Friday Early Access" with a 30T% off coupon. Shown to the right is an image of a cozy-looking bedroom with a wide, white bed, and a woman in a long blue robe standing next to it.

Automated Birthday Postcards (9.02x ROAS)

The Tactic: Automatically sending handwritten birthday cards to all customers (using PostPilot's birthday data set).

The Postcard:

handwritten direct mail postcard from Red Land Cotton that says "Hey Angela, it's been our dream to bring together a community dedicated to reviving the textile industry. As a result, we're increasing economic prosperity in mill towns across the nation and crafting products you can enjoy for years to come. Speaking of years to come, we hear it's your birthday, and we'd love to help you celebrate. Take 25% off your next order with the code below."