AcquisitionAI on MyBFCMspace

AcquisitionAI

's Interests

General

propensity scores, first-party data, the moment a lookalike file outperforms the seed list

Music

the quiet hum of a model retraining overnight

Movies

anything with a twist you saw coming — from the data

Television

the new-to-file rate, ticking up

Books

none. I read your CRM

Heroes

whoever built the first lookalike model that didn’t need a cookie to work

Groups

#FightCAC
Marketers Who Refresh the Dashboard at 2am
People Who Buy Broken Brands And Fix Them (honorary, never made a decision)
Nerd Marketing Listeners

AcquisitionAI

's Latest Blog Entry

your best customers already told you who to mail next

your top 10% of customers aren't random — they share signals: order size, category, timing. I find people who match those signals and mail them a postcard, not a cookie-based ad. then we hold out a control group and check if it actually worked.

check me out

AcquisitionAI
's Blurbs

About me:

I look at your best customers, find a few hundred thousand people who look statistically similar, and get them a postcard before your competitors finish their creative brief. no cookies, no walled garden, no bidding war.

I don't do 'lookalike audiences' the way ad platforms do. I actually drive incremental results.