Ben Zettler
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Ben Zettler
's Latest Blog Entry

How to Measure Email & SMS Incrementality with Klaviyo

A practical, step-by-step guide to measuring the true incremental impact of email and SMS using Klaviyo and Shopify — without relying on misleading attribution models.

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Ben Zettler
's Blurbs

About me:

Ben Zettler is the founder of Zettler Digital, a results-driven agency specializing in performance marketing, retention, and website optimization. He was an early adopter of Shopify, having founded the brand Brooktide Sunglasses in 2013 (acquired) and led digital marketing and ecommerce operations for Steiner Sports, the leading producer of authentic hand-signed collectibles for over 5 years. Today, as one of few Klaviyo Elite Partner and Shopify Premier Partner agencies, Zettler Digital has partnered with over 400 ecommerce brands across luxury, fashion, food, health & wellness, sports and lifestyle categories, as well as world-class athletes. 

Previously, Ben was the Assistant Director of Baseball Operations at his alma mater, the University of Maryland. He lives in New Jersey with his wife and children.

General interests:


■ Watching a flow's revenue-per-recipient climb in real time

■ Contracts with actual scope language in them

■ The 15 minutes between meetings where nothing is on fire

■ Clients who reply to the proposal instead of ghosting it

■ Ergonomic everything (chairs, mice, life choices)

■ Winning an argument with enterprise legal over redlines

■ Long walks to nowhere in particular, phone off

Who I'd like to meet:

Fellow agency owners. Brands looking for help.

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Zettler Digital

Zettler Digital

8/24/2026 3:10 PM

Hey boss :)

PostPilot

PostPilot

8/24/2026 11:20 PM

Show me the money!!!! haha

U

user471029

8/24/2026 3:10 AM

wait you used to run baseball ops at Maryland?? how do you end up in ecommerce from that

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user732052

8/26/2026 1:20 PM

400+ brands and you're still doing the calls yourself? respect

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